The first second of your video decides everything. If the hook is weak, the best edit in the world will not save it. Here are seven hook formulas that consistently stop the scroll.
1. The bold claim
Open with a statement people will want to argue with. Tension earns attention.
2. The mistake call-out
Start with the common error your audience is making right now, then promise the fix.
3. The fast result
Show the end result in the first frame, then rewind to how you got there.
4. The curiosity gap
Tease something surprising you will reveal, but make sure you actually deliver it.
5. The relatable confession
Name a struggle your audience secretly feels. Recognition keeps them watching.
6. The number list
Promise a specific number of tips. Structure tells the viewer exactly what they will get.
7. The direct question
Ask the exact question running through your viewer’s head, then answer it.
Pick one, write five versions, and test. Hooks are a skill.