It is the most-asked question in social media, and the honest answer is not a magic number. It is this: as often as you can while keeping the quality high.
Quality beats quantity
Three strong posts a week will always outperform seven rushed ones. The algorithm rewards content people engage with, not content you simply published.
Find a sustainable rhythm
Pick a cadence you can keep for months, not days. Burning out after two weeks of daily posting helps no one.
It varies by platform
Short-form video can handle a higher frequency; longer or more produced content does not need to be daily. Match your pace to the format.
Batch to stay consistent
Create a week of content in one focused session. Batching protects your cadence on the busy days.